礼貌原则在英语商务谈判中的应用_英语论文

Application of Politeness Principles in English Business Negotiations

摘要

本文具体分析Leech和顾曰国的礼貌原则在商务谈判中的应用。通过对比分析两种礼貌原则，指出在称呼准则，贬己与谦虚准则，德行准则上中西方礼貌原则的差异，针对这些差异，就中西方商务谈判中如何更好地应用礼貌原则提出可行性建议: 尽可能地去了解谈判对手，尽可能求同存异。希望通过本文的研究，能够为谈判人员进行有效的商务英语谈判提供帮助和建议，并为商务英语学习者的实践提供参考。

关键词: Leech的礼貌原则  顾曰国的礼貌原则  商务谈判  差异  建议

Abstract

This thesis analyzes the application of the Politeness Principles of Leech and Gu Yueguo in business negotiations. By comparing the differences between the two Politeness Principles in Address Maxim, Self-denigration & Modesty Maxim and Virtue Maxim, this thesis puts forward some feasible advice on the better application of Politeness Principles in business negotiations: to know as much as possible about your counterparts, and to reserve the differences. It is hoped that this thesis can help the negotiators to make effective business English negotiations, and provide reference for the practice of business English learners.

Keywords: Politeness Principles of Leech  Politeness Principles of Gu Yueguo Business Negotiations  Differences  Advice

Contents

Introduction 1

Chapter I The Application of Leech's PPs in Business Negotiations 3

1.1 Tact Maxim and Generosity Maxim 3

1.2 Approbation Maxim and Modesty Maxim 5

1.3 Sympathy Maxim and Agreement Maxim 7

Chapter II The Application of Gu Yueguo's PPs in Business Negotiations 11

2.1 Address Maxim 11

2.2 Self-denigration Maxim 12

2.3 Virtue Maxim 13

Chapter III Analysis of the Differences Between the Two Principles 15

3.1 Differences in Address Maxim 15

3.2 Differences in Self-denigration Maxim and Modesty Maxim 16

3.3 Differences in Virtues 17

Chapter IV Advice for Negotiators 18

4.1 To Know as Much as Possible 18

4.2 To Reserve the Differences 19

Conclusion 20

References 22

Acknowledgments 23