英语汽车广告的人际意义研究_英语论文

A Study of Interpersonal Meaning in English Automobile Advertisements

摘要

汽车广告作为一种宣传手段，已经日益被人们所关注，其中的人际意义更应该被重视。本文结合韩礼德的系统功能语言学的理论，就语气、情态、人称三个方面对英语汽车广告进行人际意义的研究。通过研究发现，人际意义在语气、情态和人称三方面有不同的体现。不同的语气可以看出广告商对消费者的影响程度；不同的情态可以调控广告商和消费者的亲密程度；不同的人称可以从不同角度缩短广告商和消费者的心理距离。本文对英语汽车广告的研究可以很好的帮助我们弄清楚广告是怎样有效地与消费者进行沟通并说服消费者购买商品的。

关键词：英语汽车广告  语气  情态  人称

Abstract

The English automobile advertisements are attracting increasing attention. Interpersonal function has been paid more and more attention. Thus, this thesis analyzes English automobile advertisements from the perspective of Systemic-Functional Linguistics of Halliday from three aspects: mood, modality and person. This thesis finds out there are different  embodiments of interpersonal function in English automobile advertisements. Different moods show how advertisers influence potential consumers. Different modality can change the intimate degree between advertisers and potential consumers. Different person can shorten the psychological distance between advertisers and potential consumers. The study of interpersonal function in English automobile advertisements can help us to figure out how ads communicate effectively with potential consumers and persuade customers to buy goods.

Keywords: English Automobile Advertisement  Mood  Modality  Person

Contents

Introduction 1

Chapter I The Embodiment of Mood in English Automobile Advertisements 3

1.1 Statement Function in Mood System 4

1.2 Question Function in Mood System 5

1.3 Offer Function in Mood System 7

1.4 Command Function in Mood System 8

Chapter II The Embodiment of Modality in English Automobile Advertisements 10

2.1 Modalization in Modality System 10

2.2 Modulation in Modality System 11

Chapter III The Embodiment of Person in English Automobile Advertisements 13

3.1 Interpersonal Function of the First Person 14

3.2 Interpersonal Function of the Second Person 15

3.3 Interpersonal Function of the Third Person 16

Conclusion 18

References 19

Acknowledgments 20