摘要

本文以Kress&Van Leeuwen（1996）提出的视觉语法框架为理论依据,对零食薯片内包装进行多模态话语分析。视觉语法理论是基于系统功能理论构建出的一个以再现意义、互动意义和构图意义为中心的框架，本文从以上三个层面着手，对比分析中外薯片内包装的差异，不仅从语言和文字两个角度分析了零食薯片内包装的宣传效益，还从图像、构图和颜色等视觉非语言符号为切入点探究内包装设计取得成功的原因。根据研究结论，本文针对零食薯片内包装的设计问题为企业提供了一些建议。

关键词：视觉语法，零食内包装，多模态话语分析 

CONTENTS

1. Introduction.1

2. Literature Review2

2.1 Overview of Multimodal Discourse Theory

2.1.1 Brief Introduction of Multimodal Discourse

2.2.2 Framework of Multimodal Discourse

2.2 Research Status of Multimodal Discourse Theory

2.2.1 Researches on Multimodal Discourse Theory Abroad

2.2.2Researches on Multimodal Discourse Theory at Home

3. Comparative Analysis on Multimodal Meaning Construction of Crisps Inner  Packings4

3.1 Comparative Analysis on Representational Meaning 

3.2 Comparative Analysis on Interactive Meaning

3.3 Comparative Analysis on Compositional Meaning

4. Conclusion..12

Bibliography.14

Appendix 15

Acknowledgements 18