A Contrastive Study of Chinese and American Recruitment Advertisement from Perspective of Systemic Functional Linguistics_英语论文

摘要

在现代社会，招聘广告在企业网罗人才的过程中，起到了至关重要的作用。招聘广告的好坏，不仅关系到能否吸引到优秀、合适的人才，还影响到企业在应聘者心中的形象。本文从系统功能语言学的角度，将中美招聘广告进行分析、比较，找出其各自的特点，并且结合中美文化差异进行分析，找出这种不同背后的文化差异。本文主要从语气、情态系统对招聘广告人际意义的表现进行了分析。

通过研究可以看到，中美招聘广告在实现人际意义的方面存在既存在着相同之处，有存在着不同之处。相同之处如下：1）中美招聘广告在提供信息时，陈述语气都得到了大量的应用；2）在表达态度时，可能性情态被使用的很多。不同之处是：1）在美国招聘广告中，使用了更多的祈使语气，而中文广告更多地使用了感叹语气；2）在表达态度时，倾向情态在美国招聘广告中被更多的使用，而中国的招聘广告更青睐责任情态。

关键词:  招聘广告 人际意义 语气 情态

Abstract

In the modern society, the recruitment advertisement plays a vital role in the process of enterprise Recruiting talents. The quality of the advertisement not only can influence the image of the enterprise to the applicants, but also can decide whether they can find the excellent and suitable staff. This thesis analyzes and compares Chinese and American recruitment advertisement from the perspective of systemic functional linguistics, finding their characters. It also analyzes the cultural reasons of differences of these characters by combining Chinese and American culture. This thesis focuses on the usage of mood and modality to express the interpersonal meaning in job advertisements. 

According to this study, there are both similarities and differences of the ways to convey the interpersonal meaning between Chinese and American recruitment advertisement. Here are the similarities: 1) The declarative (including elliptical declarative) is wildly used in both Chinese and American recruitment advertisement when the information is given or the action is demanded; 2) As for the attitude, the probability is usually applied to show the attitude. And the differences are following: 1) There are more imperatives in American recruitment advertisements, but more exclamatives in Chinese ones; 2) American recruitment advertisements express the attitude with more usage of intclination, and Chinese ones more that of obligation. 

Keywords:  Recruitment Advertisement  Interpersonal Meaning Mood  Modality

Contents

1 Introduction 1

1.1 Research Background 1

1.2 Significance of the Study 1

1.3 Overall Structure of the Thesis 2

2 Literature Review 4

2.1 Introduction to Recruitment Advertisement 4

2.2 General Study of Recruitment Advertisement from Home and Abroad 5

2.3 Interpersonal Meaning 6

3 Halliday’s Conceptual Framework 8

3.1 Introduction to Mood 8

3.2 Introduction to Modality 9

4 Comparative Analysis of IM in ARA and CRA 10

4.1 Mood 10

4.1.1 Giving 10

4.1.2 Demanding 11

4.1.3 Data Analysis of Mood 12

4.2 Modality 12

4.2.1 Modalization 13

4.2.2 Modulation 13

4.2.3 Data Analysis of Modality 14

Conclusion 16

Acknowledgments 18