The Cultivation of Cross -Cultural Communication Ability in College Business English Teaching_英语论文

摘要

随着经济全球化的发展和国际交流的日益频繁，中国越来越来多地参与到世界经济中，而中国为了适应国际竞争的需要,需要大量谙熟商务领域专业知识同时具备较强跨文化交际能力的复合型人才，这对商务英语教学带来新的要求和挑战。本文就在商务英语教学中培养学习者的跨文化交际能力的内容和方法等方面进行了尝试性的探索。本文指出了目前高校商务英语教学现状，分析了在跨文化交际中造成误会和冲突的原因,然后就商务英语教学中跨文化交际能力培养方面提出一些建议,最后指明了本项研究的不足之处，及对今后的研究提出了一些建议。

关键字： 跨文化交际能力；培养； 商英教学

Contents

摘  要 I

Abstract II

1 Introduction 1

1.1 Background 1

1.2 Significance and Purpose of the Study 2

2 Present Situation of Business English Teaching in China 2

2.1 The Old-fashioned English Teaching Methods 2

2.2 Students' Losing Interest in English. 3

2.3 Test-oriented Teaching Pattern 3

2.4 Ignorance of the Cultivation of Intercultural Communication Ability 3

3 Causes of Misunderstandings and Problems in Cross Cultural Communication 4

3.1 Stereotypes and Assumption 4

3.2 Difference in the Use of English Language 4

3.3 Different Connotation that Words Bear 5

3.4 The Misuse of Pragmatics 5

3.4.1 Violation of the Target Language Habits 5

3.4.2 Borrowing the Native Expression 5

3.4.3 Knowing the Meaning Literally 6

3.4.4 Violation of the Quantity Maxim 6

3.5 Nonverbal Communication 6

3.5.1 Touching 6

3.5.2 Smiling 6

3.5.3 Time Concept 7

4 To Improve the Cross Cultural Communication Awareness and Ability 7

4.1 Improving Students’ Consciousness of Cross Cultural Communication 7

4.2 Learning the Business English Culture from Multi-channel 7

4.3 Introducing Foreign Original Materials to Teach 8

4.4 Making Chinese Students Seek Every Opportunity to Talk with ForeignTeachers 8

4.5 Making Improvement in the Teaching Mode 8

5 Conclusion 8

References 10