Application and Practice of Business English in E-commerce Platform —— Take Alibaba.com for Instance_英语论文

摘要

近些年来，随着经济全球化的快速发展趋势，电子商务已成为国际贸易活动中的一种重要的业务形式，而电子商务平台也为这种业务形式提供了必要的平台支持。与已取得了不少成绩的学科理论建设方面相比，商务英语这一学科在实际应用与实践方面的研究成果还有待进一步的发展。本文以阿里巴巴平台为例，从商务英语在该平台上的应用展开探讨，并从商务英语阅读、商务英语写作以及商务英语实际交流等三方面分别阐述了商务英语在电子商务平台上的应用与实践，对商务英语的学习和实践提出了新的看法和建议。

关键词：商务英语；电子商务平台；阿里巴巴

Contents

摘  要 I

Abstract II

1 Introduction 1

2 The Related Definitions 1

2.1 The Definition of Business English 1

2.2 The Definition of Electronic Commerce 2

2.3 The Definition of E-commerce Platform 2

2.4 The Necessary Connection with Business English 3

3 The Current Talents Training Mode and Its Problem 4

3.1 The Current Talents Training Mode in Domestic Universities 4

3.2 The Problem 4

4 Suggestions and Solutions to Solve the Imbalance Between the Theory Construction and Practical Learning of Business English 5

5 The Application of Business English in E-commerce Platform 6

Diagram 1 6

5.1 Application of Business English Reading in E-commerce Platform 6

5.2 Application of Business English Writing in E-commerce Platform 7

5.3 Application of Business English Online Communication In E-commerce Platform 8

6 Conclusion 9

References 11