The Application of Leech’s Politeness Principle to English Business Correspondence_英语论文

摘要

随着全球经济一体化的趋势，国际贸易飞速发展，商务英语信函越来越备受人们的关注。商务英语信函是企业之间进行商务信息沟通的重要方式。现阶段，国际贸易交流日益频繁，商业竞争形势也愈发严峻，如何在严峻、残酷的竞争中处于有利地位，商务英语信函发挥着决定性作用。“礼貌原则”在商务英语信函中的作用不可小觑。利奇“礼貌原则”和其六大准则在商务英语信函中的恰当运用,可以让写信人和收信人之间的关系变得更加融洽，从而促成国际商务活动的顺利进行。礼貌原则的主要内容为：尽可能牺牲自己的利益，让别人获取一定的利益，进而确保日常交际正常开展。因此，在当前社会，如果在撰写商务英语信函时不应用礼貌原则，那么交际活动不可能顺利开展。所以，在商务英语信函的写作过程中应用礼貌原则非常重要，其能够促成并实现商务交流的目的。

关键词：商务英语信函；礼貌原则；国际贸易; 应用; 交流 

Contents

Introduction 1

1. The Basic Concepts of the Politeness Principle 1

2. The Basic Concepts of English Business Correspondence 3

2.1 The Classification of English Business Correspondence 3

2.2 The Function of English Business Correspondence 4

2.3 The Linguistic Features of English Business Correspondence 4

2.4 The Writing Principle of the English Business Correspondence 5

3. The Reflection of the Politeness Principle in English Business Correspondence 5

3.1 Tact Maxim 6

3.3 Approbation Maxim 7

3.4 Modesty Maxim 8

3.5 Agreement Maxim 8

3.6 Sympathy Maxim 9

4. The Application of Politeness Principle to English Business Correspondence Writing 10

4.1 Six Linguistic Features of Politeness Principle in the Business Correspondence 10

4.1.1 Euphemistic Tone 10

4.1.2 Passive Voice 11

4.1.3 Interrogative Sentence 11

4.1.4 Positive Tone 11

4.1.5 Positive Language 12

4.1.6 Neutral Words 12

4.1.7 You Attitude 12

4.2 Six Strategies of Politeness Principle in the Business Correspondence 13

4.2.1 Praise Others 13

4.2.2 Show the Milk of Human Kindness 13

4.2.3 Avoid Disagreements with Others 14

4.2.4 Claim An Intimate Relationship with Others 14

4.2.5 Slow Down the Tone 14

4.2.6 Apologize to Others 15

Conclusion 15

References 17