汉语全球化市场服务的战略分析_英语论文

The Strategic Analysis of the Global Chinese Language Market Services

摘要

随着改革开放的不断深化发展，中国的政治地位不断提升、经济实力不断增强，文化影响力也越来越巨大。汉语，作为世界各国了解中国的重要交流工具和文化载体，其社会价值不断提升，在国际社会中的地位也越来越重要。汉语如今已成为全球一门热门语言，在国外掀起了一股学习汉语浪潮，越来越多的外国人加入学习汉语的队伍，渴望在学习汉语的同时，了解中华文化，了解中国。本文采用文献法，研究了汉语国际化服务的发展状况，分析了制约汉语国际化服务的问题、影响因素，对如何从战略上完善汉语全球化市场服务提出一些具体切实可行的对策。

关键词：汉语国际推广；对外汉语；文化意识；汉语国际化服务

Abstract

Under the development of reform and opening-up policy, Chinese political, economic and cultural status has been strengthened. As a vital communication tool and culture carrier, the social value of Chinese language is keeping rising and its status in international community is also more and more important. Chinese has become a popular global language and set off a wave of learning Chinese in other countries. More and more foreigners are eager to join the team of learning Chinese language, understanding Chinese culture and understanding China. By the method of literature, this study makes a research on the development of the global Chinese language market services, analyzes the factors restricting the services, and finally puts forward some feasible suggestions and strategic measures on how to improve the global Chinese market services.

Key words：International promotion of Chinese; Chinese as a foreign language；Cultural awareness；Global Chinese market services