中美文化差异对商务礼仪的影响
The Influence of Cultural Difference between Chinese and American on Business Etiquette
摘要
随着经济全球化的飞速发展，各国之间的贸易往来日益密切。中美作为文化背景差异较大的两国国家，其文化差异对其商务礼仪有很大影响。随着中国加入了世界贸易组织，中国人与来自不同文化背景下的人们之间的商务交流也越来越频繁了。然而由于文化方面的原因而引起的商务礼仪差异已成为人们跨文化焦急的严重障碍之一。商务谈判在国际商务谈判中担任着重要的角色。随着我国经济的迅猛发
展，尤其是加入WTO后，我国各企业和单位所面临的国际商务谈判越来越多。但在现实生活中,很多人不重视谈判,更不懂得谈判。本文通过对现存相关文献进行分析研究，从中美文化差异入手，分析中美文化差异对商务礼仪的影响，并分析这样的影响在国际商务谈判中的作用。
关键词：文化差异；商务礼仪；国际贸易
Abstract
With the rapid development of economic globalization, the international trade between different countries is increasingly close. Due to the different cultural background of China and the United States, the cultural difference has a great influence on the business etiquette. As China joined the World Trade Organization, the business communication between Chinese people and the other people is becoming more and more frequently. However, business etiquette difference has become one of the serious obstacles of cross-cultural anxious because of culture reasons. Business negotiation has played an important role in the international business negotiation. With the development of economy, especially China’s taking part in the WTO, Chinese corporations and units will face more and more international business. But in real life, there are so many people who don’t pay much attention to negotiation, and they don’t negotiate successfully. This paper analyses the influence of cultural differences on business etiquette of China and the United States through analysis of the existing literature study, and analyzed the influence of such role in the international business negotiation.
Key words: Cultural difference; business etiquette; international trade