论商务谈判中的语言技巧_英语论文

A Tentative Study on Language Skills in Business Negotiation

摘要

商务谈判是经济贸易合作的双方为达成某种交易或解决某种争端而进行的协商洽谈活动，在商务谈判中语言运用的成功与否对谈判的过程与结果起着举足轻重的作用。双方的接触、沟通与合作都是通过反复的陈述观点，提问，回答和说服等语言技巧来实现的，巧妙应用语言技巧提出创造性的解决方案，不仅满足双方利益需要，也能缓解沉闷的谈判氛围，是双方都有轻松感，有利于谈判的顺利进行，因此巧妙的语言艺术为谈判增添了成功的砝码，起到事半功倍的效果。

关键词：商务谈判  语言  特征  技巧

Abstract

Business negotiation is an activity which is carried out by the two trade sides to conclude the business or settle certain disputes. Whether the language used is a success or failure plays an important role in the process of negotiations. The skillful language is realized between two parties by contacting, communicating and cooperating through restating opinions, asking question, responses and persuasions etc. Putting forward a creative solving scheme not only reflects the art of skillful language, but also meets the demands for mutual benefit and relieves the dull atmosphere in negotiation. It will create a comfortable atmosphere for the two parties and is good for the success of negotiation. So using language skillfully can greatly enhance the success in negotiation and get double effect.

Key words: business negotiation; language; features; skills