商务英语交流中委婉语表达研究_英语论文

A Study on the Euphemisms in the Business English Communication

摘要

加入WTO后，中国的对外国际贸易活动日益频繁，其层次和规模都达到了空前的水平，国际商务交流也更加普遍。委婉语在国际商务交流中扮演着非常重要的角色，它有助于加强交流双方的互相理解。因此，在国际商务交流中，包括谈判和函电，使用委婉的语言可以为双方创造更良好的商务环境。本文从阐述委婉语在商务交流中的使用和重要性入手，进以强调委婉语的功能性，再分析委婉语在商务交流中的各种使用。提出了如何将委婉语更灵活及巧妙地运用于商务交流中，以加强商贸关系，扩大业务范围，增加商贸机会，拓宽业务渠道，来最大限度地提高经济效益。

关键词：委婉语；商务英语；国际交流

Abstract

After joining the WTO, China’s foreign trade have become increasingly frequent, the standard and scale have reached unprecedented levels. In order to improve the quality of negotiations, and taking cultural differences into consideration, negotiators need to employ a large quantity of euphemisms. Euphemism plays a very essential role in the international business communication, because it is helpful to the two or more parties to strengthen their mutual beliefs and understandings. Therefore, in the international business communication, including negotiation and correspondence, the application of  more appropriate and euphemistic language could make for creating a better negotiation environment for both sides. This paper describes the definition and importance of euphemisms in business communications, and emphasizes the functions of euphemism, then analyzes how to employ euphemisms in business communication while contrasting with some practical examples. Lastly, this paper puts forward how to use euphemisms in a more flexible and clever way in business communication in order to strengthen trade relations, expand business scope, increase commercial opportunities and broaden trade channels to maximize economic benefits.

Key words: euphemism; business English; international communication