中美选秀节目价值观对比分析

A Comparative Analysis of Values in Chinese and American Talent Show

Abstract

The rapid development of TV programs has realized the great spread of culture. Among them, the talent show, as a kind of reality show, has received a lot of attention at home and abroad. This program, imported from abroad, has been localized in China. Based on the absorption of American talent shows, Chinese talent shows have added a lot of Chinese cultures. By comparing China's Got Talent with American’s Got Talent, this paper analyzed the cultural differences between Chinese and American talent shows, explored the factors that led to the differences of values between Chinese and foreign TV programs, revealed the cultural differences and similarities between different ethnic groups, and to find the right way of the development for Chinese talent show.

This paper is divided into four parts. The first part introduced the program features, program rules and program ideas of China's Got Talent and America's Got Talent. The second part analyzed the similarities and differences between the values of the two programs. The third part explained the cause of the differences in values between the two programs through analyzing program orientation, social form and the establishment of media. Based on the above discussion, the fourth part tried to explore the enlightenment brought by the comparison of values to the development of China's talent shows, and discusses the development of China's talent shows.

Finally, the paper concluded that there are differences between the two programs in high and low context, long-term and short-term orientation, collectivism and individualism. While China’s Got Talent presents a typical high-context culture, with a long-term orientation toward culture and collectivism culture, America’s Got Talent is the opposite. The different positioning of the two programs, the complicated and changeable Chinese and foreign society and the necessity of establishing cultural media have all led to the differences in the values of the two programs. It is hoped that this paper can provide some inspiration for the study of the values and cultural differences between Chinese and foreign talent shows.

Key words: China's Got Talent; America's Got Talent;Values compared