接受美学视角下的化妆品商标名翻译_英语论文.docx
文档分类: 英语论文 文档上传会员:平川丶 上传时间:2018-12-29
文档价格: 1000金币立即充值 包含内容: 完整论文 文章下载流程
文章字数: 8477 字 (由Word统计) 文章格式: Doc.docx (Word) 本站文章可以通过查重吗?
文章简介: 加入收藏

Translation of Cosmetics Trademarks from the Perspective of Reception Aesthetics

Abstract

With the continuous economic globalization, China’s economic relations with other countries are closer. At the same time, in the 21st century, China is experiencing rapid economic development. People’s income level and consumption level have been continuously improved, so does the quality of life. As a result, a large number of overseas cosmetics have flooded into the Chinese market, and Chinese cosmetics have been sold to overseas markets. How to realize the localization of cosmetics trademarks, which may result in being adored by the consumers, is especially significant for producer. Therefore, the translation methods of cosmetic trademark play a vital role. And the previous dissertations on the translation of cosmetics trademarks focused on the translation techniques and language features. Nevertheless, this thesis would study the translation of cosmetics trademarks from the perspective of reception aesthetic.

This thesis consists of four chapters: the first chapter expounds the main theories of reception aesthetics; the second chapter introduces the function and features of cosmetics trademarks; the third chapter introduces the principles, strategy, methods for the translation of cosmetics trademarks; the fourth chapter elaborates the advantages of cosmetics trademark translation from the perspective of reception aesthetic. Through the analysis of the above four chapters, we can obtain the feasibility of studying the translation of cosmetics trademarks from the perspective of reception aesthetics, providing references for the translation of cosmetics trademarks.

Key words: reception aesthetics; translation methods; cosmetics trademarks

image.png

上一篇:接受理论下的复译研究-以《菊与刀》三个中译本为例_英语论文.doc
下一篇:解读简·奥斯汀的婚姻观-以《爱玛》为例_英语论文.docx
相关文章推荐: TAG: 接受美学 翻译方法 化妆品商标名