摘要：

本文主要关注商业广告中双关语的翻译。通过学习广告双关语翻译现有研究成果，了解广告双关语的分类、翻译原则（标准）、翻译策略，搜集并研究经典英文商业广告及其译本，对译文进行解析，并发现其中的问题，归纳研究现状的不足，并尝试提出解决方法。

关键词：商业广告；双关语；翻译

Abstract：

This paper focuses on the translation of puns in commercial advertisements. By reviewing the existing research findings, this paper studies the classification of puns, translation principles (standards) and strategies of puns. Besides, collection and research have been made to analyze classical English commercial advertisements as well as their versions of translation. At last, this paper attempts to suggest solutions to some current problems.

Key words: Commercial advertisement; Pun; Translation.