国际贸易中广告翻译的研究_翻译专业英语论文
文档分类: 翻译专业 文档上传会员:丢猫少年 上传时间:2017-11-27
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摘  要

随着广告商务在我们生活中的活跃存在,与此同时,广告以商业的形式,在国际贸易中不可或缺。由此可见,恰当的广告翻译是十分重要的。但是遗憾的是,国内的广告翻译并不尽人意。本文通过查阅图书馆有关书籍、报刊,以及网上的国内外广告翻译来收集相关资料,首先简单阐述了国内外对于广告翻译的研究。再根据文化差异、句法特点来解释为何译员要遵守准确性、协调性和恰当的表达这三个原则。再例举一些广告翻译中的错误案例来研究语用错误和社会语用错误,最后由分析各类不同的成功的广告翻译例子来研究直译、意译、创造型翻译,增补型翻译、浓缩型翻译和略译。使译员能清晰认识到不同情况下使用不同翻译技巧的重要性,为以后的研究提供理论依据和实践方法。

关键词:广告翻译;翻译技巧;国际贸易

Abstract

Advertising is quite common in our daily life. At the same time, advertising, as the embodiment of commerce, plays an indispensable role in the International trade. So proper advertisement translations become more important than ever before. However, the advertisement translation in China is poor in recent time. In this paper, the author will employ documental method, case study, comparison and inductive method to collect the information. This paper will make a simple introduction about the advertisement and show some previous studies on research firstly. Then this paper will enumerate and analyze some translation principles, by making a comparison on cultural differences and syntax features to show the reasons why should we do translation with accuracy;congruity; appropriate expression. Moreover, this paper will give some examples of common mistakes on advertisement translation in international trade and analyze the pragmatic mistakes and sociopragmatic mistakes. And then, this paper will make a study on different translation strategies such as transliteration; literal translation; free translation; creative translation; supplementary translation; condensed translation and omission with a lot of examples to find out the most suitable translation strategies to achieve the prefect expression of the original text. From this point of view, this paper can provide theoretical basis and practical method for future research study.

Key words: advertisement translation; translation technique; international trade
 

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