摘要

随着人们对一个国家政治、经济、社会和文化等的认识和评价，国家形象直接影响着一个国家在全世界的名誉。为了发展，中国必须重塑国家形象。国家形象不仅仅反映在文化上，还通过文化来反映。中国应该采取文化方面的措施来塑造一个和平以及发展中的大国形象，其中，文化输出在塑造国家形象方面扮演了重要角色。中文既是最重要的文化载体，又是一种重要的文化资源。近些年来，随着中国经济的发展，中国综合国力的进一步增强，汉语赢得了越来越多的关注，对于向世界推广汉语的工作也开展的得轰轰烈烈，如国内举办的汉语桥文化节，国外开办的孔子学院等，这一切不仅让世界了解了中国的文化以及经济发展现状，还带来了各种附加产业的发展、直接的经济效益、先进的人才等等资源。
向世界推广汉语不只能够传播文化，提高“软实力”，也有着现实和长远的经济价值。通过对汉语出口的研究现状以及引起中国经济增长的相关数据，可以看到中国文化中长期的影响。本文就是从语言经济学的角度来分析向世界推广汉语的经济价值，同时，从中分析出汉语出口对中国经济所带来的中长期影响。

关键词：汉语出口，推广，经济价值
 
Abstract

Along with people’s knowledge and evaluation of one country’s politics, economy, society, culture and geology, etc, the national image of the country is directly related to the country’s reputation in the world. China needs to reshape its national image in order to develop further. The national image is not only reflected in its culture but through the cultural exchanges. China should employ cultural measures to build a peaceful and developing image of a great power while cultural exportation plays a key role in the building of the national image. Chinese language may act as both the most important carrier of culture and an important kind of cultural resources. In recent years, with the continuing growth of Chinese economy, the further building up of comprehensive national strength, Chinese language gains more and more concern, therefore, the work of promoting Chinese Language to the world has been developing vigorously. To promote Chinese language to the world can not only spread culture, elevate “soft power”, but also has present and long-lasting economic values. This article analyzes the economic value of promoting Chinese language to the world from the perspective of linguistic economics. Meantime, it also manifests the medium-term and long-term effects of the language exportation to China.

Key words: exportation of Chinese Language, promoting, economic value

1    Introduction
China has always had an attractive traditional culture, but now it is entering the realm of global economic power as well. As the biggest developing country in the world, China shows a lot of miracles in its economy development, especially after the recession of American economy in 2007. Now, the importance of Chinese economy, as well as the international status of China becomes more and more outstanding.