Abstract:

A famous American Public Relations professor , James E. Grunig ，holds that public relations is the spreading management between organizations and the public . In the era of knowledge-based economy and in the condition of global economic integration , the information spreading and communication between organizations and the public become more and more frequent . Obviously , it is important to master a variety of means of communication , to do well in using different kinds of communication languages , and to strengthen organizations’ spreading and communication skills . Since public relations need the help of modern communication methods and information carriers to achieve effective communication between organizations and the public , the public media is bound to be an important information spreading platform between organizations and the external world and to be ties and bridges of mutual contact. In order to achieve the goal of Media PR English , Media PR practice produces some ‘end product’ which is called media public relations English . Mastering the Media PR English is the need for external contact , and it can make communication tools more artistic , more closer to international practice . Every language has its unique cultural and stylistic features , Media PR English is no exception .
     This paper mainly focuses on the analysis of the value of Media PR English, the applications in enterprises’ and government’s affairs ,the necessity and the importance of Media PR English and the stylistic and cultural features of Media PR English by systematic discussion .

Keywords: media public relations；media public relations English；enterprise；government；stylistic features；cultural features

摘  要：

美国著名的公关专家格鲁尼格教授认为：“公共关系是一个组织与其相关公众之间的传播管理”。在信息爆炸的环境中、在全球经济一体化的条件下，组织和公众之间的传播沟通业务越来越频繁，掌握各种传播手段，精通各种传播语言，强化组织的传播沟通能力非常重要。既然公共关系是需要借助各种现代的传播手段、信息载体和沟通方法来实现组织和公众之间的有效传播，那么媒体必然成为组织与对外的重要传播信息平台、相互联系的纽带和桥梁。为了实现媒体公关目标，英语在媒体公关实务活动中，遵循着一定的规律，并产生了一些“成品”，我们称之为媒体公关英语。掌握媒体公关英语是对外往来的需要，它能使我们的交际工具更具有艺术性、更接近于国际惯例。每一门语言都有着它独特的文化特征和文体特征，媒体公关英语也不例外。
   本文重点通过浅析媒体公关英语的价值、在企业以及政府中的应用来进一步了解媒体公关英语的必要性与重要性，探讨媒体公关英语的文体特征和文化特征。

关键词: 媒体公关；媒体公关英语；企业；政府；文体特征；文化特征