摘  要

世界上任何一种语言都是根植于特定的文化背景中，反映着特定的文化内容。语言中数字是人们用来计算，排序和测量的数学工具。数字的社会和文化含义是随着人类社会，文化和宗教的发展而形成的。因为各自不同的文化背景，不同的宗教信仰和不同的风俗，中国和美国逐渐形成了各自独特的数字文化。数字蕴含的社会和文化信息不仅仅鲜明体现了该名族文化的心理，还体现了人民的思维模式和生活方式。文章从中美数字文化中有代表性的吉祥数字和禁忌数字入手，探讨其在汉语和英语两种语言中所体现出的中美不同的文化内涵和民族文化习俗、宗教信仰等文化差异。在中国加入世界贸易组织之后，中美之间的商务活动快速增长。与国内商务交际相比，中美之间的商务交际更为复杂，因为其涉及到文化差异、宗教差异等的不同。而数字文化是跨文化交际的重要部分，所以对商务人士而言学习不同的数字文化就显得尤为重要。

关键词：数字文化；文化差异；商务活动；中美

Abstract

In the whole world, every language takes root in a unique cultural background, and there is no doubt that every language reflects different and special culture. Numbers in language are mathematical objects that people use to count, order and measure. The social and cultural meaning of numbers springs from the development of human society, culture and religion. Due to respective backgrounds, religion beliefs and custom, China and America had gradually formed very different and unique numerical culture. Social and cultural information of numbers reflects not only national psychology but also people’s thinking mode and living style. Beginning with some representative auspicious numbers and ominous numbers in numerical culture of China and America, this thesis discusses the cultural differences shown in Chinese and English, that is, the different cultural connotations and nationality cultural customs and religion faith. And after China entered into WTO, the business’ activity between Sino-America is sharply increased. Compared with domestic business, Sino-American business is much more complicated because it involves many differences between China and America such as cultural difference and religious difference. Numerical culture is a significant component of intercultural communication so it is necessary for businessmen to learn different numerical culture.

Key words: numerical culture; cultural difference; business communications; Sino America