- 文化差异对商标翻译的影响_翻译专业英语论文
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Abstract: Nowadays with the rapid growth of economic, the trade between countries has become more and more frequent, and the competition between products and companies is fierce. It is not only the competition of products, culture plays an importan...
- 模因论视角下英汉商标翻译策略研究_翻译专业英语论文
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Abstract During the exchanges of international economy and trade, many English brand names have entered into Chinese market, which leads to the research of strategies of translating English and Chinese brand names. The brand name is used to convey th...
- 从文化差异的角度看中文商标英译_翻译专业英语论文
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Abstract: With the development of global economic integration and the reform and opening-up policy, the commodity competition in the international market grows fiercer and fiercer. The brand names and their translation greatly affect consumers unde...
- 从功能翻译理论角度分析英语商标的汉译_翻译专业英语论文
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摘 要 作为企业进入国外市场的关键,商标翻译不仅要准确而且要符合目标语文化。为了使翻译更自然表现出商品内涵和美感,译者可以根据功能翻译理论指导,采用有效的翻译策略和翻译方法...
- 从跨文化视角谈商标翻译_翻译专业英语论文
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Abstract: Trademarks, the sign of identification of goods, have an important function in the world trade. In the process of economic globalization, the trademarks of commodities play a unique role in opening up the world markets, participating in t...
- 从商标翻译看中西文化差异_翻译专业英语论文
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Abstract: Since China joined the World Trade Organization, more and more firms go into international business, which plays a crucial role in the development of the economy. Naturally, the companies have to translate their trademark into English so th...
- 中西文化差异对商标翻译的影响_翻译专业英语论文
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Abstract: A successful trademark is the best advertisement of the goods. A well-known trademark may attract a majority of customers and stimulate the consumption of the products. As a special name or sign of the product, a trademark introduces not on...
- 模因论指导下的商标翻译_翻译专业英语论文
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Abstract: In a world of rapid economic development, the fields of economic cooperation between countries are expanding. Commodity and trade exchanges have become more frequent. In order to obtain a seat in the international market, many manufacturers...
- 浅析商标翻译中的文化因素_翻译专业英语论文
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Abstract: Nowadays, as an applied language, brands develop fast. They directly influence peoples daily life in many aspects. With the development of global economy and the social progress, that influence will become much stronger. Brand names general...
- 论中西方文化差异对商业广告商标翻译的影响_商务英语论文
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Abstract With the unceasing development of globalization, international market is becoming increasingly popular, more and more corporations devoting to develop foreign markets. And advertising is being attached great importance as a key element to ac...
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