- 奥巴马就职演说的隐喻分析_商务英语论文
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Abstract Metaphor can be seen everywhere in daily life. It is not just a rhetorical way to make language vivid but essentially a way of thinking manifested through language. Political speech plays an important role in the political life in the West;...
- 概念隐喻在英语词汇学习中的应用_英语教学论文
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Abstract Metaphor is pervasive in life. In traditional theory, metaphor is regarded as a figure of speech or a deviant use of language in poetry and other styles. In the conceptual metaphor theory, metaphor is a means for people to recognize the worl...
- 英汉人体隐喻的对比研究_商务英语论文
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ABSTRACT In the traditional view, metaphor is only a rhetorical device. With the development of cognitive linguistics, metaphor is regarded as not only a kind of language phenomenon, but also a cognitive method and thinking mode. In both English and...
- 英汉商务文本中概念隐喻的对比分析_商务英语论文
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Abstract It is difficult for most people to make sense of the daily operation and development of business strike us as complicated and abstract. To improve the situation，conceptual metaphors often serve as a vehicle to express the abstract notions...
- 中国商标英译名中的概念隐喻研究_商务英语论文
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Abstract The quality of a brand name plays an important role in promoting products and service. Now with more and more enterprises entering the international market, a metaphorical perspective plays an important role in making brand names. But what m...
- 从概念隐喻的角度谈英语经济文本中隐喻的翻译_翻译专业英语论文
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Abstract The majority of our ordinary conceptual systems in nature is metaphorical. Metaphors are pervasive throughout everyday languages, which influence not only the way we talk, but also the way we think and act. Lakoff and Johnson argue that meta...
- 英汉广告语中的概念隐喻分析_商务英语论文
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Abstract: Conceptual metaphor is pervasive in our daily life and has played an important role in it. When people aim to interpret something that is abstract and difficult to be perceived, then they will use a more concrete entity to interpret it so a...
- 概念隐喻与英语词汇教学_英语教学论文
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Abstract Metaphor has not been just considered as a kind of rhetoric but an important cognitive tool since the conceptual metaphor was put forward; meanwhile, our language contains a huge amount of metaphors， so we cannot ignore the cognitive effec...
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