The Cultivation of Students’ Intercultural Communicative Awareness in Business English Teaching_英语论文

摘要

随着全球化进程的进一步深化，中国作为WTO成员国之一，与世界各国的经济交往越来越频繁。为了适应国际竞争的需要，中国需要大量熟悉商务领域专业知识同时又具备跨文化意识以及跨文化交际能力的复合型人才，这对英语教学，尤其是商务英语教学带来了前所未有的挑战。在传统的外语教学中，大多高校教师重视学生语法词汇方面的学习，却忽视了商务背景下跨文化意识的培养，从而导致了学生的商务英语学习效果不够理想。国际贸易中的许多失败案例也说明这种跨文化意识的缺乏，因此如何增强学生的跨文化意识，培养跨文化交际能力是很紧迫的任务。

关键词：商务英语；跨文化意识；跨文化交际能力

Contents

摘  要 I

Abstract II

1 Introduction 1

1.1 Research Background 1

1.2 Significance and Purpose of the Study 1

1.3 The Studies of Intercultural Communication in Foreign Language Teaching 2

2 The Significance of Cultivation of Intercultural Communication Awareness 4

2.1 The Definition of Intercultural Communication 4

2.2 The Significance of Cultural Factors in Language Learning 4

2.3 The Necessity of Cultivating Intercultural Communicative Awareness 5

3 The Differences between Chinese and Western Culture 5

3.1 The Intercultural Differences in Chinese and Western Linguistic View 5

3.2 The Intercultural Difference between China and Western Countries on Pragmatic 6

3.2.1 Address Form 6

3.2.2 Greeting 7

3.2.3 Bidding Farewell 7

3.2.4 Apologizing 7

4 The Methods of Cultivating Intercultural Communicative Awareness in BET 8

4.1 The Setting of Curriculum 8

4.2 The Content of Teaching Material 9

4.3 Classroom Teaching 9

4.4 Extracurricular Practical Teaching 10

5 Conclusion 11

References 12