商务谈判中肢体语言的策略研究_英语论文
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The strategic study of body language in International Business Negotiation_英语论文

摘要

由于世界各国之间贸易往来越来越频繁,商务谈判已经成为世界经济活动中必不可少的一部分。在国际商务谈判中肢体语言起着举足轻重的作用。因此,为了确保国际商务活动进展顺利,商务谈判人员不仅要掌握不同国家的语言,风俗习惯,文化背境,而且还要熟悉肢体语言的所蕴含的寓意。通过了解和运用肢体语言,从而实现跨文化交际顺利进行。国际商务谈判人员通过熟悉肢体语言,并对它们传递的信息做出正确及时的反应,将会大大减少和避免产生误解。本文通过文献法,比较法及案例分析法来阐述肢体语言的重要性及其寓意,为商务谈人员谈判提供一些必要的建议及策略,以便使商务谈判取得圆满成功。

关键词:国际商务谈判 ;身体语言; 跨文化交际

Contents

摘 要 I

Abstract .II

1. Introduction .1

1.1 The Background,purpose and significance1

1.1.1 The Background and significance 1

1.1.2 The Purpose 1

1.1.3The Methodology 2

2. The Body 2

2.1 The Body language 2

2.1.1 The Definition of body language 2

2.1.2 The Significance of body language 3

2.1.3 The Characteristics of body language 3

2.2 The Classification of body language 3

2.3 The Function of body language 5

2.4 The Study of body language .6

2.4.1 The Historical study situation on body language.6

2.4.2 The Current study situation on body language.6

3. Business negotiation 6

3.1 The Definition of international business negotiation 6

3.2 The Style and feature of international business negotiation 7

3.2.1 The Style and feature of international business negotiation . 7

3.3 The Study of international businession negotiation 7

3.3.1 The Study of international business negotiation by foreign scholars.7

3.3.2 The Study of international business negotiation by domestic scholars.7

4. The Factors influence the international business negotiation .8

4.1 The Cultural difference factor 8

4.1.1 The Significance to use of cultural different 8

4.2 The Psychological factor.8

4.2.1 The Significance to use the psychological factor8

5.Better use of body language in international business negotiation 9

5.1 The Appliance of body language 9

5.1.1 Facial expression, smile and hand, posture and movement.9

5.2 The Principle of application body language in international business negotiation10

5.2.1 The Principle of combining with the context10

6. Conclusion .11

References 12


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