摘要 

本论文结合小米公司运用各种模式的互联网思维营销案例全面解析互联网思维在营销中的发展趋势。营销策略在商业活动中起到了举足轻重的地位，互联网营销也需要运用许多营销策略。论文阐述了小米公司如何运用网络营销、口碑营销、粉丝营销、饥饿营销等营销策略占领中国市场，并针对出现的问题提出合理化的建议，让中国传统企业有效地在营销中运用互联网并获取更多的竞争优势。

关键词： 互联网思维 小米公司 中国传统企业

Contents       

1 Introduction 1

2 The Development of Marketing in Internet Thinking 2

2.1 Definition of Internet Thinking 2

2.2 Current Online Shopping Conditions 3

2.2.1 Domestic market conditions 3

2.2.2 Foreign market conditions 4

2.3 Practical significance 4

3 Xiaomi Inc.’s Internet Thinking in Marketing. 5

3.1 Xiaomi's Positioning 5

3.2 Xiaomi Inc.’s Application of Internet marketing 6

3.2.1 Online Direct Selling Strategy 6

3.2.2 Word-of-mouth Marketing Strategy 7

3.2.3 Hunger Marketing Strategy 8

3.2.4 Fan Marketing Strategy. 9

4 Problems and Suggestions of Xiaomi 's Marketing Strategies 10

4.1 Problems of Xiaomi Inc.’s Marketing Strategies. 10

4.2 Suggestions on Xiaomi’s Marketing Strategies. 11

5 Conclusion 13

Works Cited 14

Acknowledgements 15