摘要

在进入信息时代以后，随着网络技术的发展，各种新兴媒体迅速崛起。作为信息传播的媒介，新媒体包括新闻网站、社交媒体、移动端媒体等多种形式。在面对纷繁复杂的信息时，人们的阅读习惯和阅读选择也在逐渐发生变化，新闻标题无疑成为了抓住读者眼球的最关键元素。作为中国走出去的必要条件和要求, 新闻的网络化、英语化是必然而统一的趋势。因此, 编写适合海外读者阅读兴趣与习惯的网络英语新闻成为必然的要求。俗语说A good headline is half the story, 拟一个好标题就完成了新闻写作的一半, 足见新闻标题的重要性。本文从新媒体时代的特点入手，分析英语新闻标题的功能以及词汇特征、语法特征、修辞特征、结构特征和文化特征，以求对新闻工作者和翻译从业者的工作提出有效借鉴。 

关键词：新媒体时代、英语新闻标题、特征

Contents

Introduction 1

Chapter One Characteristics of New Media Era 2

1.1 Diversity of Media 2

1.2 Diversity of News Authors 2

1.3 Diversity of Target Readers 2

Chapter Two Functions of English News Headlines in New Media Era 4

2.1 Guided Reading 4

2.2 Prompt News Content 5

2.3 Rich and Beautify Interface 5

Chapter Three Characteristics of English News Headlines in New Media Era 7

3.1 Vocabulary Features 7

3.1.1 Use Abbreviations Extensively 7

3.1.2 Extensive Use of Truncated Words 8

3.1.3 Use of Short Words 9

3.1.4 Massive Use of Nouns 10

3.1.5 Omission of Words 10

3.1.6 Use of Buzzwords 11

3.2 Grammatical Features 11

3.2.1 Use the Current Time Sense in Large Quantities 11

3.2.2 Omission Is the Biggest Feature of the Headline 11

3.2.3 The Widespread Use of Non-predicate Verbs 12

3.3 Rhetorical Features 12

3.3.1 Voice Rhetoric Method 12

3.3.2 Vocabulary Rhetoric Method 13

3.3.3 Syntactic Rhetoric Method 13

3.4 Cultural Characteristics 13

3.5 Special English News Headlines 14

3.5.1 Shocking/ Amazing/ Unbelievable Results 15

3.5.2 Celebrity Gossips 15

3.5.3 Mysterious Stories 15

3.5.4 Instances of People’s Stupidity on Social Media 16

3.5.5 A Challenge to People’s IQ 16

3.5.6 ‘Tricky’ Stuffs 16

3.5.7 The Fear Inducing Stuff 16

3.5.8 The List with a Jewel Stuff 17

Chapter Four Implications for Journalists and Translators 18

Conclusion 20

References 21

Acknowledgement 22