- 汉英广告语翻译中的语用失误研究_翻译专业英语论文
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Abstract: With the deepening of the international globalization, advertisement plays a significant role in the world economy. Based on Jenny Thomas theory about Pragmatic Failure which is to be exerted in several cases of advertisement translation，...
- 从广告语中看中西方文化差异_商务英语论文
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Abstract There is a close interrelationship existing between language and culture. Language reflects culture. In return, culture has influence on language. Advertisement language is also a part of culture, which shows the relationship between languag...
- 广告语的词汇分析及其翻译技巧_翻译专业英语论文
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Abstract With the rapid development of economic globalization and the deepening of Open-Up and Reform Policy, a large number of Chinese enterprises entered the global market and more foreign companies want to enter Chinese market. Advertisement, as t...
- 从广告语中看中西方文化价值观的差异_商务英语论文
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摘要 随着经济全球化的发展，广告已经成为了一种世界范围内的商业行为，变得随处可见。作为一种信息传播方式，广告传播速度快，范围广，深入社会生活的各个方面，影响深远。 广告语言...
- 关联理论在广告语中的语用分析_商务英语论文
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Abstract With the development of the world economy and the expansion of economic globalization，advertisements are used widely with more different types, which has a strong influence on peoples life and study. Based on Sperber and Wilson Relevance T...
- 中美广告语所折射出的文化差异_商务英语论文
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Abstract This study, based on the fact that advertisement and culture have inseparable relationship, analyses the cultural differences between China and the U.S.A by comparing prevailing advertisements in both countries. Results indicate that the two...
- 中西方广告语的文化差异_商务英语论文
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摘 要 语言和文化之间有着千丝万缕的联系。任何一种语言都是其文化的载体，而文化又决定并制约着存在于其中的语言。作为一种宣传口号的广告语或许给人仅是种经商手段的印象，其实不然...
- 浅析广告语的翻译研究_翻译专业英语论文
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摘 要 随着商业贸易和经济全球化的发展，广告翻译在国际交流中的重要作用日益凸显。广告已经成为现代人经经济文化生活中不可缺少的一部分。随着国际和轨迹合作项目的不断升温，整个国...
- 广告语中的言语行为分析_商务英语论文
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Abstract In current era, advertisement, as a kind of sales manner, has attracted much attention of different people. It plays the role of providing information and persuading customers to purchase products or services. This thesis analyzes the speech...
- 广告语中关联理论和模糊理论的应用研究
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随着人们生活水平的提高，商品的销售越来越注重策略与技巧，希望通过各种方式来刺激消费者进行消费。其中，广告作为一种非常有效率且方便的销售方法，被越来越多的大众所接受，并且，随着广告的地位的提升，广告的内容与技巧也被不断地强调。广告已经不仅...
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