- 英语广告中模糊语的语用功能_商务英语论文
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Abstract With the rapid development of the economic globalization, English advertisements are becoming more and more important in promoting the sales of the products and prospering economy. So people pay more attention to the use of advertising langu...
- 双关语在英语广告中的应用及其翻译_翻译专业英语论文
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Abstract With the continuous development of economy and the frequent communication of information, people find themselves being surrounded by various English advertisements anywhere, anytime. To survive in the competitive market, almost all the enter...
- 英语广告中的概念语法隐喻研究_商务英语论文
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Abstract At present, with the development of the economic globalization, English advertising become more and more important. As to English advertising language, scholars at home and abroad have made studies on it basing on different theories, which i...
- 原型理论在英语广告翻译中的应用_翻译专业英语论文
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Abstract: With the development of the society, more and more people notice the importance of advertisements in our daily life. In recent decades, the situation of Good wine needs no bush is becoming outdated. The public awareness of corporations bran...
- 英语广告中比喻的运用及翻译策略_翻译专业英语论文
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Abstract With the rapid development of society and economy, advertising has penetrated into every corner of our lives. Advertising，a commercial application of the English language, has its own unique style and function in language and high value of...
- 英语广告中双关语的运用_商务英语论文
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Abstract and Key Words Abstract: Puns translatability has been a hot debate in the field of translation. It makes puns translation difficult to balance its meanings in different languages, cultures and habits of expression. This paper is about the te...
- 论英语广告中的隐喻及其翻译_翻译专业英语论文
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Abstract and Key Words Abstract: This study aims to analyse metaphor and find out the translation of metaphor as applied in the rendering of commercial advertisement from English to Chinese. Advertisements have become a key issue in language study wi...
- 英语广告衔接手段的分析_商务英语论文
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Abstract and Key Words Abstract: This study aims to see how cohesion theory is employed in English Advertisement and what characteristic English Advertisement will present on the basis of Halliday and Hasans cohesion theory. The writer explores the c...
- 英语广告中的修辞与幽默_商务英语论文
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Abstract and Key Words Abstract: In modern society, advertisements are seen or heard in every corner of the world. The humorous advertising words will make the advertisement attractive and will make the products and their businesses deeply impressed...
- 英语广告中双关语的应用及其翻译_翻译专业英语论文
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Abstract and Key Words Abstract: Punning is one of the most common rhetorical devices used in advertisement. The translation of puns is difficult because of the double meanings, and the translation of puns in advertising English is even more difficul...
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