摘要

随着大数据时代日益渗透于全球经济中，跨境电商的发展非常迅猛。新兴电商产业的成功标准有了新的定义，其中，关键还是在于畅通无阻的沟通。作为应用广泛的沟通载体，商务英语对大数据时代中的跨境电商有重要的积极影响。首先，本文不仅会介绍研究的背景和意义，也介绍了商务英语，大数据，跨境电商的相关概念，同时讨论商务英语的一些相关特点，然后分析了商务英语在大数据时代下对跨境电商的影响以及探究中国商务英语在大数据时代下所遇到的常见困境，接下来，为了减少交易中的不良影响，我还分析了他的商业运营以及影响。本文的最后，我提出了一些对策和建议。总之，从这些解决方案中，我们将尽量提高商务英语在大数据时代下对跨境电商的应用水平。

关键词：商务英语；跨境电商；大数据

Contents

Abstract I

摘要 II

1. Introduction 1

1.1 Research Background 1

1.2 Research Significance 2

2 . Overview of Related Theories 2

2.1 Business English 2

2.2 Cross-Border E-Commerce 3

2.3 Big Data 3

3 . Characteristics of Business English 3

3.1 Professionalism 4

3.2 Universality 4

3.3 Simplicity 5

3.4 Language Accuracy 5

4 . Analysis of the Impact of Business English on Cross-border E-commerce in the Era of Big Data 6

4.1 Problems in the Use of Business English in the Era of Big Data 6

4.1.1 Uneven Quality of Employees 6

4.1.2 Poor Operational Ability of Business English 7

4.1.3 Lack of knowledge in Customs and Culture 7

4.1.4 Poor practical Business English using Environment 8

4.2 Business Operation and its Impact on Cross-Border E-Commerce in the Era of Big Data 8

4.2.1 Strengthen Internal and External Contacts and Communication 9

4.2.2 Promoting Better Development of Cross-Border E-Commerce Enterprises 9

4.2.3 Reducing Language Barriers in Cross-Border Trade Activities 10

4.2.4 More Trade Opportunities for Cross-Border Enterprises 10

4.2.5 Increase the Security of Cross-Border Trade Activities 10

4.3 Countermeasures and Suggestions for Improving the Use of Business English in Cross-border E-commerce in the Era of Big Data 11

4.3.1 Overcoming Communication Obstacles of Negotiation Languages 11

4.3.2 Establish and Improve the Relevant Rules and Regulations 12

4.3.3 Develop a Sound Business English Training Program 14

4.3.4 Formulate more related welfare policies 15

Conclusion 16

References 17