浅析中美制造业之争中中国制造业的飞速发展-以格力创新发展为例_英语论文  

A Brief Study on the Rapid Growth of Chinese Manufacturers amid the Sino-US Competition of Manufacturing Industry--- A Case Study of Gree’s Innovative Development    

摘要

制造业在中国未来的经济振兴中扮演重要角色。一直以来，中国制造业在国际中的竞争力，很大程度上归功于人工和材料成本方面的优势。如今，随着劳动力成本不断攀升，原本的优势正在逐步减弱。中国制造正试图从世界工厂向制造强国转变，但和把握核心技术、创新商业模式、不断挑战和颠覆自己的美国制造相比，尚有很大差距。中国制造业，想在对美的竞争中获得飞速发展，就需要学习美国的先进经验，同时立足我国国情。

本文例举了几个美国制造业的主要竞争优势，并分析出能够被中国企业学习借鉴的方面，以取长补短。同时，本文进一步以中国优秀的制造业企业格力企业为例，从格力企业文化、经营模式创新和未来发展领域等角度，探究格力的创新发展，并分析其对中国制造业创新发展的启示。在文末，结合对美国制造业优势和格力创新发展的探究，将对中国制造业的发展给出建设性建议。

关键词：中美制造业 格力 创新发展 竞争优势

Abstract

Manufacturing plays a crucial role in the future economic revitalization in China. For a long time, the competitive advantage of Chinese manufacturing industry in the international market was the cost advantage on labour and materials to some extent. However, the rising labour and raw material costs are steadily weakening China’s traditional competitive advantages. Now, China is trying to transform from the world factory to a great power in manufacturing. But compared to the USA, China still need to make enormous efforts on grasping the core technology and Innovating new business models. For realizing rapid growth amid the Sino-US competition of manufacturing industry, Chinese manufacturing industry has to learn from advanced experience and best practices in manufacturing of America and seek development based upon the situation of China.

This essay illustrates several main competitive advantages of American manufacturing, and then discusses and analyzes some aspects from which Chinese companies can learn to overcome the weakness. At the same time, taking Gree, an excellent manufacturing enterprise in China as an example. It explores the innovative development of Gree through the analysis of its corporate culture, innovation of marketing mode and future growth area, and discusses the references and insights for the innovative development of Chinese manufacturing industry. At the end of the paper, some constructive advice is offered with the exploration of America's manufacturing advantages and Gree’s innovation and development.

Key Words: China and  American manufacturing ;Gree; innovative development; competitive advantages

Contents

Chapter 1 Introduction 4

Chapter 2 The analysis of the competitive advantages of American manufacturing 5

2.1 The revitalization of the manufacturing in the United States 5

2.2 Manufacturing transition--high value-added products 6

2.3 Concept of happiness of American manufacturing industry 7

2.4 The innovation of American manufacturing 8

Chapter 3 The innovative development of Gree 9

3.1 Concentrating on product quality 9

3.1.1 Independent research and development 9

3.1.2 quality monitoring 11

3.2 The innovation of Gree’s distribution channels 12

3.2.1 self- bulit experience stores 12

3.2.2 The development in the field of e-commerce 13

3.2.3 The corpreative selection--JD 14

3.3 The diversified producets development path 15

3.3.1 product diversification 15

3.3.2 buying a share of Sliver Zhuhai 15

3.4 the talent management 16

3.4.1 The flexible way of screening talents 16

3.4.2 Human-based management 17

3.4.3 loyalty of the staff members 17

Chapter 4 Conclusion 18

Acknowledgments 19

References: 20