摘要

广告设计者为了与消费者建立良好的人际关系所使用的广告语言成为一种特殊的语域。本文基于Halliday的系统功能语言学理论分析英语广告语篇的人际功能。研究发现，人称代词在广告英语中能起到联系广告主和客户之间的作用，拉近了双方的心理距离；此外，英语广告中不同的语气所体现的说服力也不同。最后，情态系统的情态化和意态化在英语广告语言中扮演的角色不同，让顾客感受到需求和给予，从而促进他们消费。

关键词：人际功能;英语广告语篇;语气;人称;情态

Contents

1. Introduction 1

2. Literature Review and Theoretical Framework 2

2.1 Previous Researches on Advertising Discourse 

2.2 Previous Researches on Functional Grammar

3. Analysis of Interpersonal Functions in English Advertising Discourse 4

3.1 Personal System in English Advertising Discourse

3.1.1 First Person

3.1.2 Second Person

3.1.3 Third Person

3.2 Tone System in English Advertising Discourse

3.2.1 Interrogative in the Sentence

3.2.2 Imperative in the Sentence

3.2.3 Statement in the Sentence

3.3 Modal System in English Advertising Discourse

3.3.1 Modalization

3.3.2 Modulation

4. Conclusion 10

Bibliography 11

Acknowledgments 12