The Comprehensive Application of Business English in E-commerce_英语论文

摘要

近二十年来，商务英语在理论建设上取得了不少成就，然而商务英语在实际应用与实践上的研究成果却相当有限。商务英语的理论性与实践性给商务英语学习者和研究者提供了一个共同的焦点，即从商务英语理论知识到实际应用中升华的问题。基于商务英语和电子商务之间的联系，本文从商务英语的应用展开探讨，分别从电子商务的特点及发展、商务英语语言特点、商务英语写作、跨文化商务交际、以及商务英语翻译方面分析商务英语在电子商务中的综合应用，并对目前商务英语教学中注重理论而缺乏实践的情况提出建议，从而使商务英语教学能够达到理论与实践的统一。

关键词：商务英语；电子商务；综合应用

Contents

摘  要 I

Abstract II

1 Introduction 1

2 Concepts and Benefits of Electronic Commerce 1

2.1 Concepts of Electronic Commerce 1

2.2 Benefits of Electronic Commerce 2

3 The Comprehensive Application of Business English in E-commerce 3

3.1 The Linguistic Features of E-commerce English 3

3.2 Business English Writing in E-commerce Activity 4

3.3 The Practice of Business English in E-commerce Activity 5

3.4 Business English Translation in E-commerce 7

4 Analysis and Suggestions on Business English Teaching 8

4.1 The Current Situation of Business English Teaching 8

4.2 Suggestions on the Business English Teaching 9

5 Conclusion 10

References 11