Abstract and Key Words

Abstract: International business activity is both an economic activity and an activity of cross-cultural communication. The success of international business activity can not only strengthen international exchange but also promote economic development. However, the cultural differences have such a great impact on international business activities that they may impede the smooth progress of these activities. This paper will discuss the obstacles in international business activities, then analyze the causes for the obstacles from the perspective of cultural differences and finally put forward some strategies to solve the obstacles in international business activities, with the hope of achieving success in international business activities.

key words: International Business Activities; Cross-cultural differences; Obstacles; causes; communicate strategies.

摘 要：  国际商务活动既是一种经济活动,又是一种跨文化交际活动。国际商务活动的成功，既能加强国际间的交流，更能促进经济发展。然而文化差异对国际商务活动具有很大的影响，并且会阻碍活动的顺利进行。本文将介绍跨文化交际中的障碍，并分析产生此障碍的原因，最后提出解决国际商务活动中跨文化差异的沟通策略，以期望在国际商务活动中取得成功。

关键词：国际商务活动；跨文化差异；障碍；因素；沟通策略

1. Introduction
International business activity is both an economic activity and an activity of cross-cultural communication. Because of cultural differences, we will come across many obstacles in the process of international business activity. Cultural differences between countries bear on the success of business cooperation. The success of international business activity can not only strengthen international exchange but also promote economic development.
As various levels and types of China’s transnational economic exchanges become more and more frequent, a correct understanding of cross-cultural difference, as well as the cultural background of different countries enables us to carry out business activities smoothly and develop reasonable negotiation strategy in the trade with western countries, so as to achieve success in international business activity. It can be said that the success of foreign-related business negotiation is firstly dependent on the knowledge of an opponent, and that on this basis, one can give full play to his strength, and restrict the opponent's strengths. Therefore, a correct understanding of cross-cultural differences is essential.