摘 要

 随着经济的发展和人民生活水平的提高，我国的汽车市场迎来了发展的春天。2009年、2010年连续两年，我国已经成为全球最大的汽车产销国。
纵观我国汽车市场，外国汽车品牌在我国汽车市场上占据主导地位。中外合资品牌或国内独立品牌目前仅为弱势，仅在低端市场占一定优势。而从现阶段看来这三大阵营竞争激烈，此消彼长，胜负难定。而最令国人关心的中国自主汽车品牌在这场较量中似乎还没有绝对的胜算。
本论文的第一部分阐述了中国汽车市场的现状，即：外国汽车品牌主导天下，并指出中国自主汽车品牌相比之下与另外两者在销量和质量上的差距。论文第二部分则分析了中国汽车产业的发展趋势。受整个大经济环境的影响，中国自主汽车品牌也将迎来发展的春天。同时，论文对中国自主汽车品牌在整个中国汽车市场上的份额做出了预测，预言其在不远的将来会占据我国整个汽车市场的大半壁江山。
论文第三部分则相应地为此预测给出了充分的证明。首先是从客观的角度分析了外国汽车品牌和中外汽车品牌在中国市场上发展的局限性。其次是从主观的角度从中国特色、新兴的农村市场、品牌影响力等方面阐述了中国自主汽车品牌发展和强大的优势和机会。
通过上述四个部分的论述，本论文最后得出结论：在不远的将来，中国自主汽车品牌将逐渐发展壮大，占据我国汽车市场的大半壁江山。

关键词：我国汽车市场；三大阵营；自主品牌；未来

Abstract

With the development of the economy and the improvement of people’s living standard, Chinese car market has entered into a boom. China has been the largest producing and selling car market over the world in 2009 and 2010 in a row.
When we look around the Chinese auto market, we may find that the place is dominated by foreign car brands. Local brands either owned by local automakers or by Sino-foreign car-making joint ventures account for less than 50% of the market share, mainly taking up the low-end market. At the present stage, the three players compete with each other fiercely. Neither the winner nor the loser can be distinguished yet. While the Chinese independent carmakers, which attract most Chinese people’s attention, don’t have the cards in their hands now.
The paper first explores the current situation of Chinese car market which is dominated by the foreign car brands. And it also points out the gap between the Chinese independent car brands and the other two in terms of quantity and quality. Secondly, it presents the trend of the boom of Chinese car industry. Accordingly, the Chinese independent car brands will be inspired by the positive environment. And the paper predicts that the Chinese independent car brands will earn more shares in Chinese car market and possibly be a winner who will laugh till the last.
The third part of the paper provides sufficient evidence to support the bold prediction. It firstly analyses the limitation of the further development of foreign car brands and Sino-foreign joint venture car brands. Secondly, it presents the advantages and opportunities for Chinese independent car brands to develop and improve.
According to all the analysis above, the paper concludes with some implications that in the future Chinese independent car brands will develop to win more shares of the market and be the biggest winner in Chinese car market.

Keywords: Chinese car market; three players; Chinese independent car brands; in the future