Abstract: 

With the advent of internationalization, the competitiveness of a country is not simply reflected in the economy, but also in the culture in the process of social development. In the 21st century, it will play an increasingly important role, and the influence of soft power of culture and communication is essential for the strength of  country . In the process of integration with the international community, the Chinese culture inevitably exchanges with Western culture. China will catch up with the world in advance so that it must give attention to enhance the competitiveness of the culture and penetration. This thesis is about the result of cultural fusion, cultural conflicts and the necessity of cross-cultural communication, the differences in various cultures. Cultural communication is moving between cultures from generation to generation by means of teaching, including vertical and horizontal transmission. A wide range of cultural communication brings great effects on life.

Key words: cultural interaction; cultural fusion; cultural conflict; cultural differences

摘要:

随着国际化的到来，一个国家的竞争力已不仅仅体现在经济上，文化因素将在21世纪社会发展过程中发挥越来越重要的作用，文化软实力的影响与传播是一个国家走向强国所必不可少的阶段。在与国际社会接轨过程中，中国文化不可避免地要与西方文化进行对话交流。中国要赶超世界先进水平，必须注重增强文化的竞争力与渗透力。本文主要讲的是文化冲突和文化融合所带来的结果,文化交流的必要性，文化差异的表现。文化传播是文化世代之间的传授之间的流动，这包括纵向传播和横向传播。这些文化传播方式给人民的生活带来了很大的影响。

关键词：文化相互作用；文化融合；文化冲突；文化差异

1 Introduction
With the success of Beijing’s application for Olympics and that of China’s entry into WTO, more and more people recognize that globalization has been the determined tendency of enterprise development in future. As a carrier of economy globalization and internationalization, Global Companies are providing larger platforms of cross-national communication for more people.
Cross-cultural communication is a field of study on how people from different cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. Intercultural communication is a related field of study. Different cultures make the difference in society, religion or other aspects so that it causes different language habits or social culture. Thus, people often explain the other person’s words in their own language style, which may lead to the misunderstanding of the other’s words and produce conflicts.