Abstract:

Under the background of growing economic globalization, the economy has become an important part in people's lives around the world. The English newspapers’ economic reports are the much more convenient way to acquire economic information, and economic reports cannot be separated from using data language. However, economic data, as a kind of specialized technical symbol, is limited to people’s acceptance. If English newspapers’ economic reports intend to enhance readability and achieve best propaganda, writers should apply data carefully and express data language flexibly. Then economic reports will be real and accurate. On the basis of the theory of pragmatics, this paper describes several related principles about using data language by analyzing the new and classic theory of Conversational Implicature. From the perspective of pragmatics, this paper not only illustrates the fundamental function, the rhetorical function and the social function of pragmatics in English newspapers’ economic reports but also discusses pragmatic strategies of data language from the macroscopic and the microscopic level.

Keywords: English Newspapers；Economic Reports；Pragmatics；Data Language；Pragmatic function

摘  要：

在经济全球化日益增强的背景下，经济领域成为全世界人们生活中的重要组成部分。英语报刊经济报道是人们获取经济信息较便捷的渠道，而经济报道离不开数据语言的运用。但是数据语言作为一种专业化了的技术符号，人们对其的接受能力是有限的。所以英语报刊经济报道要想增强其可读性和实现宣传效果的最大化，撰稿人要用好数据和注重数据语言的灵活表达，这样才能真实准确地进行经济报道。本文以语用学理论为基础，通过分析新旧会话含义理论，讲述了数据语言在运用时要具备的相关原则。本文从语用学的角度，不仅说明了英语报刊经济报道中数据语言的基本功能、语用修辞功能、和社会语用功能，而且从宏观及微观层面探讨了数据语言的语用策略。

关键词：英语报刊；经济报道；语用学；数据语言；语用功能