模糊限制语在商务英语函电中的语用功能_商务英语论文
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Abstract

As the rapid development of global economy, more and more Chinese enterprises have entered into the international markets, such as Haier. Their business scope is very wide. Expect the Chinese market, overseas markets also accounts for a large proportion. If they want to develop overseas market, business English correspondence is a required course. Business English correspondence has many characteristics: completeness, concreteness, conciseness, accuracy, clarity and politeness, which play an important role in foreign trade. The purpose of business letter writing is to obtain information and carry on the effective communication to maintain good business relationship between two business partners.
 There are three parts in this thesis to analyze the pragmatic functions of hedges in business correspondence. The first part is about the definition and features of business correspondence; the second part is the definition and classification of hedges; the last part is the most important one that emphasizes four pragmatic functions of hedges in business English correspondence—politeness, self-protection, accuracy and embodiment of You-attitude. After the analysis of examples in the thesis, it can be concluded that a business letter can be much more better by using proper hedges.

Key words: hedges; business correspondence; pragmatic functions

摘  要

随着全球经济一体化的快速发展,越来越多的中国企业已经进入全球市场,例如海尔。他们的业务范围很广,除了中国市场外,海外市场也占了很大比例。若想开拓海外市场,商务英语函电就是一门必修课。商务英语函电有许多特点:完整、具体、简洁、准确、清楚、礼貌,这使其在对外贸易中起着重要的作用。其目的是获取信息并进行有效的沟通,维持两个商业伙伴良好的业务关系。
本论文分三部分来分析模糊限制语在商务英语函电中的语用功能。第一部分是商务英语函电的定义及特征;第二部分是讲模糊限制语的定义及分类;最后一部分,也是本论文最重要的一部分,强调的是模糊限制语在商务英语函电中的四个语用功能,即礼貌,自我保护,准确和对对方立场的体现。本篇论文通过对例子的分析,可总结出合理地运用模糊限制语可以使商务英语函电更好。

关键词:模糊限制语;商务英语函电;语用功能
 

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