Abstract

After the Second World War, peace and development have become the mainstream of the world. The world economy is developing rapidly and people’s living standard is improving. As a result of economic globalization, international tourism has gained a great development. As for China and America, there are huge differences on tourism and tourist culture, due to their distinctive history and culture. Tourist industry, as an emerging tertiary industry and a green industry, has become more popular. At the same time, more attention is paid to the tourist value. The distinction of various tourist values includes the following aspects: tourism motivation, the choice of tourist destination, tourism form, and the influence as well as significance of tourism.
With the wish to promote the tourism development in both China and America as well as the world, the author gives a brief analysis of Chinese and American cultural environments and their distinctive influence on the tourist value. There are four chapters in this paper: chapter one introduces the relationship between culture and tourist value; chapter two presents a brief introduction of tourism and tourist culture; chapter three analyses tourist value by comparing historical and cultural distinctions between China and America; chapter four points out the influence of tourism and its significance in both China and America.

Key words: cultural environment; tourist value; economic globalization

摘  要

二战结束后，和平与发展成为世界主流，各国经济迅猛发展，人民生活水平不断提高。伴随经济全球化而来的是旅游业的国际化发展。中美两国，其历史文化的差异造就了两国旅游文化不同的发展方向。旅游业，作为新兴的第三产业，绿色产业，受到世界各国的热切追捧，与此同时，人们的旅游价值取向也广受关注与研究。旅游价值观的差异主要体现在：旅游动机，旅游目的地的选择，旅游形式和旅游的影响、意义及文化。
笔者希望通过探索中美文化环境对其旅游价值观的影响，来促进中美及国际跨文化旅游业的发展。论文分为四个部分，第一部分简析文化与旅游价值观的关系；第二部分主要介绍旅游及旅游文化；第三部分通过对比中美文化差异，分析其在旅游价值取向方面的表现；第四部分指出旅游在中国和美国的影响及意义。

关键词：文化环境；旅游价值观；经济全球化