ABSTRACT

Network buzzwords are the high-frequency using network languages among college students. It can be divided into homonym, language class alienation and other main types. Network buzzword is the outcome of the development of Internet and the characteristics of college students’ physical in the social environment. From the network buzzwords, it can be analyzed the college students’ value attitudes: Simplicity, creation, irrational expression and so on. Value attitudes of college students is a constantly changing and updating process, the research also need to constantly adapt to the changing environment of the times. We can see from the network buzzwords values embodied approach to find the pros and cons of contemporary college students’ value,   because of the frequent use of the characteristics of the network which helps to formed different attitudes. Then we finally find a positive and healthy attitude to guide them to establish healthy values.

Key words: Network Buzzwords    College students’ value    Culture

摘  要

网络流行语是大学生使用频率高的网络语言文字。可分为谐音类、语言异化类、以及其他类这几种主要类型。网络流行语产生是在社会大环境下计算机网络的发展和大学生群体特性及其身心发展规律共同作用的结果。从网络流行语中可以简单分析出大学生的价值态度：简单从约、虚怀纳广、求新求异、富于创造、非理性的价值表达等。大学生的价值态度是一个不断变化和更新的过程，对其研究也需要不断适应时代环境的变化。我们可从网络流行语所体现的价值态度来发现当代大学生因频繁使用网络流行语而形成的价值观特点所存在的利与弊，找对引导他们树立积极健康的价值观态度。

关键词：网络流行语  大学生的价值观  文化 

Chapter One    Introduction
1.1 Introduction
The internet brings the innovation of human culture under the background of global information---network culture. Network culture is based on the traditional culture as its derivative, development and conflict, which has various influences on contemporary college students’ ideological values due to the college students are as the largest group of internet users. However, the network buzzword is as part of the network culture which stands a typical embodiment of language and value. Human culture is facing the challenge of the emerging culture.