摘要
 
随着网络的不断发展，网络语言也变得越来越多，网络称呼语也是如此。在生活中，称呼语起着极其重要的作用，恰当的称呼是语言交流能够顺利进行的重要因素。本文以社会因素理论为分析框架，对网络称呼语进行了描述性的研究。研究了年龄，性别和职业等社会因素对网络称呼语使用的影响。得出的结论认为这些网络称呼语不同于中国传统的称呼语。使用网络称呼语有助于融洽人与人之间的关系。研究表明不同的年龄，性别，职业以及教育程度对网络称呼语的使用也有着各自不同的影响。

关键词  称呼语，网络语言，社会因素

Abstract

With the development of Internet, netspeak is becoming increasingly popular, so address terms in netspeak too. Address terms play a very important role in daily life. Proper address term is an important factor in a smooth communication. Take social factors as a framework, this paper makes a descriptive study of address terms in netspeak. It discuss the use of address terms in netspeak is influenced by some social factors, such as age, gender, career and education level. In conclusion, these address terms in netspeak are different from traditional address terms in Chinese. Use address terms in netspeak can help to close the relationship between people. Research has shown that it has a different influence on the use of address terms in netspeak because the different of age, gender, career and education level.

Keywords  address term, netspeak, social factor

1  Introduction
Address terms, as an important part of the Chinese language, are part of complicated and open vocabulary system. Address terms play an important role in daily communication. Address terms are used to directly or indirectly communicate with other people. People use language not only to convey information, but also to confirm the two sides of the relationship through language communication. Proper address term is a prerequisite for successful communication. Address terms not only include the communicative roles of parties, status, power and solidarity, but also the transmission of the speaker’s attitude and emotion to the hearer. Address terms are considered as the first impression conveyed from speakers to listeners. Address terms refer to the person deixis speaker used for addressee in the communication. Because each group has its own value and culture background, the number and scope of address terms are different. Address terms are both a language, social and cultural phenomenon.