商务英语函电在对外贸易中的作用_商务英语论文
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Abstract:

Nowadays, with the development of economic globalization and economic integration, foreign trade is continuously enlarging. Business English correspondence becomes a very important communicative tool in trade activities. Sometimes, Business English correspondence can determine the success or failure of the business. So, writing a good Business English correspondence really plays a key role in foreign trade activities.
Therefore, in order to have a better understanding on Business English correspondence. This essay will have general introduction about Business English correspondence, such as its definition, components, classification and so on. And then, it briefly talks about seven basic principles of Business English correspondence and concludes several writing features from different perspectives. Based on the fact that Business English correspondence plays a vital role in foreign trade, this essay puts forward five writing strategies and explains them through typical examples. Above these can bring convenience to foreign trade salespersons in the course of writing. At last, this essay has some further discussions about the function of Business English correspondence in foreign trade business. This essay hopes to share some ideas about the writing of Business English correspondence with foreign trade salespersons.

Key words: Business English correspondence; writing principles; writing features; writing strategies

摘要:

如今,随着经济全球化和经济一体化的发展,对外贸易不断扩大。商务英语信函也成为了重要的交流工具。商务英语信函在对外贸易中扮演了重要的角色,有时能决定贸易的成败,所以写好商务英语信函在对外贸易中至关重要。因此,为了更好的了解关于商务英语,这篇论文先对商务英语信函做了一些介绍,例如它的定义,构成,分类等等。然后简要的谈论商务英语信函的写作基本原则并且从不同的角度总结出了几点写作特点。基于商务英语函电在国际贸易中的重要作用,这篇文章提出了五点写作上的技巧并通过例子来解释。在写作中以上这些都能为外贸业务员书写英语信函带来便利。最后,这篇论文将进一步的讨论商务英语信函在对外贸易中的作用。本文希望能和外贸业务人员分享一些商务英语信函写作上的想法。

关键词:商务英语信函; 写作原则; 写作特点; 写作策略

Introduction
With the growth of global economy, the use of Business English correspondence has increased. Business English correspondence, as a letter between buyers and sellers, holds a significant position in foreign trade. Despite quick and convenient ways of communication are available, Business English correspondence is as important as they were years ago. When you join a foreign trade corporation, dozens of letters will become a part of your routine work. Many of these will be written to people you have never met. Writing a good correspondence can draw customers’ attention and leave a good impression on customers. So, a good Business English correspondence is a make-or-break role in successful business communication.
 

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