摘  要

这个世界唯一不变的就是一直在变化,在这个变化的世界里,一个企业要想获得长远的发展,就必须有一个好的企业文化。企业文化是一个企业的使命的导向,他包含了很多方面。在企业生产发展的每一步都需要文化的附佐、为文化所决定。本文以企业文化的重要性入手，借鉴国内外人士对企业文化的分析，并结合实践调查的理论深入分析企业文化的重要性，以及中西方企业文化的差异与冲突。本文分为五个部分。第一部分主要介绍企业文化的重要性，分析企业文化的作用以及带来的效应。第二部分引入了中西方文化差异带来的企业文化的差异，并分析差异的优劣势。第三部分详细说明了各种企业文化的融合与冲突。第四部分进入最后的总结，提出无论何种企业文化上面的差异都是可以带来效益的。最后一个部分则为结论，总结了前文，强调了主题，并最后指出本文所存在的不足之处，并提出未来对本文研究的一个展望。

关键词：企业文化；中西方文化；差异与融合；冲突与效益；
 
Abstract

The only constant thing in this world is that the world is always changing. In this changing world, it is necessary to have a good enterprise culture if an enterprise wants to get long-term development. Enterprise culture is the mission of enterprise which involves many factors. We need culture in every step of enterprise development and we are also decided by culture. This thesis takes the importance of enterprise culture as its subject of analysis. After reviewing domestic and foreign researches on enterprise culture and practice, this thesis studies the discrepancy and conflict on culture in Sino-foreign joint venture. This thesis includes four parts. In the first chapter, it mainly mentions the importance of enterprise culture. The author will analyze the role of enterprise culture and the effects on it. In the second chapter, it introduces the different enterprise cultures by Chinese and Western culture, and analyzes the advantages and disadvantages of differences. The third part tells the fusion and conflict on various enterprise cultures particularly. Final part is the conclusion part where has the summary of the whole paper, emphasis of the themes and limitations of the research are put forward.

Key Words: enterprise culture; Chinese and western culture; differences and fusion; conflict and benefit

1 Introduction
1.1 The background of enterprise culture
The notion of ‘enterprise culture’ came out in the United Kingdom as a central core in the political thought under the Margaret Thatcher's administration. The notion represented a profound change from the Keynesian welfare state to a deliberate attempt at cultural restructuring and engineering based on the neo-liberal model of the entrepreneurial self. It is a shift which is characterized as a moving from a ‘culture of dependency’ to ‘self-reliance’. In education, this shift takes the form of the ‘enterprise education’ and the ‘enterprise curriculum’. From the perspective of Michel Foucault, this paper analyses the ‘generalization of an ‘enterprise form’ to all forms of conduction’ (Burchell) and the way in which the promotion of an enterprise culture has become a style of governmental characteristic of both neoliberals and Third Way politics.