摘要

随着全球经济的飞速发展, 跨文化管理已成为国际企业跨国经营的必修课。国际商务活动和跨国经营范围的扩大, 要求国际企业必须面对多元文化模式的挑战。重视文化在国际企业管理中的作用, 并通过跨文化管理塑造国际企业的全球化文化, 从而消解多元文化的冲突, 增强其凝聚力, 是国际企业取得成功的重要因素。
本论文首先解释了有关文化和管理的理论概念，介绍了管理学家霍夫斯泰德有关跨文化管理的理论，分析了跨文化管理中对企业管理造成影响的文化差异因素，并比较了中国与美国在文化方面的差异。同时以中美两国的两家快餐企业肯德基和乡村基为代表，比较其在经营管理上的部分异同(如产品开发，员工的待遇，连锁加盟方式等)，为准备进行跨文化经营的企业提供经验和建议。
最后总结了跨文化管理中的影响因素。分析出跨文化企业管理中存在问题的根源----文化差异，提出跨文化管理中的措施。最后基于中国的现状提出建设性的意见。首先要注重不同文化间的差异，形成共同的企业文化。其次还要实现企业在管理和销售上的本土化。

关键词：文化差异，跨文化管理，跨国企业

ABSTRACT

Along with the swift growth of world’s economy，cross-cultural management becomes vital importance to multinational corporations. The expansion of international business activities and invested fields, multinational enterprises are required to face the challenge of cultural diversity. To success in international business, to eliminate culture shock, and to strength corporation cohesion, it is essential to pay great attention to the influence of culture.
Firstly, it has explained some theoretical definitions about culture and management, introduces anthropologist Hofstede and his thoughts about cross-cultural management, interprets culture diversity and its influence in management, and compares culture difference of China and the United States. At the same time, KFC and CSC are introduced as the represents of fast-food industry in China and US. It mainly compares the management and administration of the two corporations and offers experience and suggestions.
At last, this thesis concludes influencing factors to cross-cultural management. Analyzing the difference between different cultures is the root which causes problems exist in the management of joint ventures. Eventually, suggests some approaches to further improvement. First of all, pay attention to cultural difference and cultivate same corporation culture. Secondly, Multinational Corporation should realize localization of management and marketing.

Keywords: cross-cultural management, culture difference, Multinational Corporation