摘 要

当今社会，世界变得越来越全球化，人们之间的交流也变得越来越频繁。随着经济贸易的全球化，这个世界已经变成一个不可分割的整体。由于人们之间存在文化背景，价值观，民族习俗的不同，所以可能会在交流中产生误解甚至是交流失败。更严重的时候可能导致不同民族之间的冲突或者是国家间的矛盾。因此跨文化语用失误在这时候适时的被提出了。英国语言学家珍妮.托马斯在20世纪80年代首次提出了语用失误这个概念。此后对跨文化交际语用失误的研究已经成为一个至关重要的任务，在当代语言研究中具有理论价值和实用意义。本文就跨文化交际中的语用失误进行了深层探索为，的就是找到有价值的解决方式和途径。首先，本文陈述了语用失误的背景并且分析了跨文化交际。随后本文着重介绍跨文化语用失误，深层剖析了跨文化语用失误的分类及其原因。最后，本文提出一些措施来避免语用失误。

关键词：跨文化交际；跨文化语用失误；原因；措施

ABSTRACT

In today’ society, the world is becoming increasingly globalized. And In today’ society, the world is becoming. And people tend to communicate with others from different countries more and more frequently. Followed by the globalization of economy and trade, the world has become an indivisible whole. However, people with different cultural backgrounds, different values and national customs may encounter misunderstanding or even breakdown in communication. What is more serious is that it may lead to conflicts between ethnic groups and contradictions between countries. Thus the concept of pragmatic failure is produced.
It was put forward by British linguist Jenny Thomas in the 1980s for the first time. Study on cross-cultural pragmatic failure has become a vital task with theoretical significance and practical value on the contemporary linguistic research.
 This paper has made an underlying exploration on the concerned questions of pragmatic failure in the intercultural communication in order to find out some valuable solutions and approaches .Firstly, it states the background of pragmatic failure and analyzes cross-cultural communication. It dialyzes the relationship between the culture and the language. Then this paper introduces cross-cultural pragmatic failure, deeply exploring the classifications and the reasons. Finally, this paper provides some strategies to avoid the failure.
   
Key words: Cross-cultural communication; cross-cultural pragmatic failure; reasons; strategies