A Probe into the Cultivation Strategies of Intercultural Communication Competence in Business English Learners

摘要：如今，经济全球化使跨文化交流日趋重要，日益频繁。因此商务英语专业学生面临着前所未有的机遇与挑战。换言之，对商务英语专业学生的培养不仅应该让其了解什么是文化，什么是跨文化交流；更应该使之明白如何在学习中培养跨文化交际能力。拥有这些必备的能力，在将来的国际商务活动中就能有效地克服文化障碍，减少文化冲突。

加强跨文化交际能力的培养有助于国际商务交际的成功开展。本文针对目前中国高校商务英语专业学生在跨文化交际学习方面存在的问题，提出相应的解决方案，旨在培养学生的跨文化商务交际策略，提高商务英语学习者的跨文化交际能力。 

关键词：跨文化交际能力，培养策略

Abstract: With the development of global economy, intercultural communication becomes increasingly significant and frequent today.  Thus students majoring in Business English are faced with both great opportunities and challenges. That is to say, they should learn to apply proper strategies for cultivating intercultural communication competence in their study. Armed with these essential competences, can they overcome cultural barriers and reduce cultural conflicts on international business occasions. 

Strengthening the development of intercultural communication competence contributes to successful international business communications. The present thesis explores the problems of intercultural communication competence with the Chinese business English majors in colleges and universities, and then puts forward corresponding solutions in order to cultivate students' cross-cultural business communication strategies and improve the cross-cultural communication skills of business English learners.

Key words:  intercultural communication competence,cultivation strategies