摘要

基于经济全球化背景，世界经济大融合局面逐渐形成。商务谈判作为支撑贸易活动的必要基础，在日益频繁的国际贸易活动推动下，国际商务谈判活动频率也有所增加。但国际商务谈判中，谈判主体国籍迥异以及语言习惯、思维模式、价值观念都有所不同，那么在谈判中自然会存在一定的文化障碍。鉴此，为了促进世界经济大融合，我们需采取可行措施尽可能规避国际商务谈判中文化障碍问题，这样才能实现跨国贸易双赢局面。为此，具体阐释国际商务谈判中的跨文化障碍及有关的应对策略。

关键词：文化障碍；国际性；商务谈判

Contents

摘要 i

Abstract ii

Chapter One Introduction 8

1.1 Background and global trends 8

1.2 Purpose and practical meaning 8

Chapter Two Literature review and research status 10

2.1 Literature review 10

2.2 Research status 10

Chapter Three The definition and components of cross-cultural barriers 14

Chapter Four Conflict between verbal and nonverbal communication and its strategy 16

4.1 Verbal and nonverbal barriers 16

4.2 Strategy--using negotiation language and non-verbal forms accurately and flexibly 17

Chapter Five Conflict between customs and habits and its strategy 19

5.1 Customs and habits clash 19

5.2 Strategy-- respecting and understanding 20

Chapter Six Conflict of thinking mode and its strategy 21

6.1 Thinking mode conflict 21

6.2 Strategy-- recognize and respect differences in thinking modes 21

Chapter Seven Different culture values and its strategy 23

7.1 Culture values barrier 23

7.2 Strategy-- developing sensitivity to cultural differences 24

Chapter Eight Conclusion 26

REFERENCES 27