商务英语谈判的否定语言策略
The Negative Language Strategy in Business English Negotiation
摘要
随着生意的普及，谈判也不得不出现在生意场上，本文主要为在商务谈判中否定语言策略在谈判中的类型和应用。以前的学者一般主要涉及研究类型的较多，却甚少设计应用方面。研究内容主要包括商务谈判的背景，否定语言策略的类型，应用。这次论文的主要研究方法包括对比，引用，举例子（实例）。本次研究最后将会得出否定语言策略的主要类型，在具体案例中如何应用，以及出现“僵局”的解决方案。其价值在于在谈判中，可巧妙的应用否定语言策略，并取得最理想的谈判目标，在出现僵局时，能将自己置于有利地位。主要研究结论为否定语言策略的类型和应用。
关键词：商务谈判；否定语言策略；僵局
Abstract
With the popularity of the business nowadays.，negotiation also has to appear in the business situations. This research is mainly maintaining negative language strategy’s forms, which is used in business negotiation. The previous scholars commonly researched its type. So in this paper, I will add its using into it. The research contents include the negotiation’s negative language strategy’s forms. This paper’s research method mainly includes comparison, quoting, examples (real examples). This paper will draw a conclusion about the negative language strategy’s type, how to use it in real cases, and the solving way which deal with “ice” situation. The value is about in negotiation, the negotiator can be positioned in a better position, after using the negative language strategy correctly in an “ice” situation. The general result is the negative language strategy’s type and using.
Key words: business negotiation; negative language strategy; “ice” situation