从系统功能语法角度分析英文化妆品广告的人际意义

An Analysis of the Interpersonal Meaning of English Cosmetic Advertisement from the Perspective of Systemic-Functional Grammar

摘要

人际功能是系统功能语言学中十分重要的一部分，其旨在与他人建立并保持一定的联系，并以此来表达自身对世界的看法并影响他人的观念。而广告作为信息传播的重要媒介之一，需要建立其与顾客的人际关系，进而实现产品的推广。本文选取50则英文化妆品广告为语料，针对英文化妆品中的人际意义进行了探究。使用不同的人称系统，其产生的人际意义也有所不同。语气和情态的选用也对人际意义有着重要的影响。而其中，不同档次不同国家的化妆品广告着重点也有所偏差。

关键词：系统功能语法 人际意义 化妆品广告

ABSTRACT

The interpersonal function is an very important part of Systemic-Functional Grammar, which is aimed at establishing and maintaining a connection with others, so as to express their world perspective and influence the ideas from others. Therefore, as one of the important media of information communication, advertising needs to establish a good interpersonal relationship with customers and then promote the realization of promotion. 

In this paper, 50 English cosmetic advertisements are selected as corpus, and the interpersonal meaning in English cosmetics will be explored. Using different person systems can have different interpersonal meaning. Moreover, the choice of mood and modality also have an important influence on interpersonal meaning. In addition, the cosmetics advertisement of different level or different country also has deviation.

Key words: Systemic-Functional Grammar  Interpersonal meaning  Cosmetics advertisement